Our Story

Southern Tour was founded by four lifelong friends, Alex Horn, Bennett Henderson, Daniel Stokley, and Hunter Stover. All of whom are Auburn University alumni or attendees. Growing up in Alabama, we developed a deep appreciation for Southern culture, time spent outdoors, and the traditions that bring people together. Those experiences became the inspiration behind Southern Tour.

Our goal is to create premium apparel that reflects the Southern lifestyle while combining timeless style with everyday performance. We launched with golf apparel because the game has always been an important part of our lives, but our vision extends far beyond the course. As Southern Tour grows, we plan to expand into additional categories that celebrate everything the outdoors has to offer, including fishing, hunting, and other outdoor pursuits.

Above all, Southern Tour is built on friendship, shared experiences, and a passion for creating products we're proud to wear ourselves. Every design is created with quality, comfort, and authenticity in mind, and we hope our apparel becomes part of your own favorite memories, whether you're on the golf course, on the water, or simply enjoying time with family and friends.

We truly appreciate your support and thank you for being part of the Southern Tour journey. We hope you enjoy our products as much as we've enjoyed creating them.